AUTHOR’S NOTE: I initially wrote this crash course intending to work with ChatGPT. But since then, Google’s Bar, Microsoft’s Bing AI, and many other AI tools have entered the market, making GPT less attractive. The principles I’ve explained below, however, can be applied to all AI chatting/generation tools – it’s prompt engineering so the rules won’t change no matter how diverse or advanced AI gets. So go ahead & read through!

In the last part, we made ChatGPT write some raw material for us.

Today, let’s reverse that & use it to push our own ideas. 

As always, you can find my entire chat record with it here.

This is part of my larger crash course on ChatGPT, which is divided into 7 short parts:

1. Basic Starter Prompt Examples – get a feel of how to talk to an AI
2. Intensive Research Audit – use AI to mine insights & get information
3. Idea Generation – Get thought starters to kickstart your project
4. Refining Draft – Ask for feedback to improve your own thoughts/work
5. Content Creation – Develop original content from references that you liked
6. Team-wise Use Cases – List of prompts that each department might find handy
7. Beyond ChatGPT – Curation of other AI tools that can get your work done

Idea 2: How to Refine Your Thoughts

Me: I have a campaign idea to counter pollution. Review & analyze its potential to go viral on social media given the fact that it’s targeted at Gen-z social media users. Note down its strength & weaknesses, also potential risks. Give me suggestions & examples on how I can improve its weaknesses. Suggest me some FMCG brands I can tie it to & how to make that relevant connection.

The idea is that we create an image recognition social media bot which identifies plastics used in Instagram photos & then comments on our eco-friendly products with a high discount. The more plastic is used the higher the discount.

Lesson: I told it what kind of feedback I’m expecting. And I also asked it to build on my thought process to achieve my end goal i.e. to pitch it to one of our brands.

ChatGPT: {Gives me feedback}

Me: Ok! Give me a better alternate idea based on my suggestion. Compare it with mine & give me reasons why your idea is better. You can also merge the strengths or features of your idea with mine. After that, convert it into a short & precise yet engaging elevator pitch for my client meeting assuming that the client is a beauty brand.

Lesson: Here’s where it gets interesting. I am now pushing the ChatGPT to help me not only generate a good idea but also sell/pitch it to my client/team. It can help you generate arguments to fight for your ideas in pitches, too!

ChatGPT: Let’s do a campaign called “EcoConvertor,” an AI bot which will look at people’s lifestyle & beauty choices & suggest eco-friendly living tips based on what they like to do (e.g. travelling, makeup, etc.). This is a better idea because … {continued explanation & pitch draft}

And just like that, I started with a raw idea in my mind, using ChatGPT to not only refine the thought but also help me sell it to my audience.

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You can feed the following into the chat to get refined versions of your work!

• Here are my meeting notes. Organize them into concise bullet points (At Schbang, we already have a custom-built MoMAction Bot as the next step to convert your points into an action plan, so do explore it!)

• Here’s my caption for XYZ brand on the occasion of Diwali. Analyze & give me 5 better options.

• Analyze my blog post & optimize it for SEO considering it is for a bakery shop in Hyderabad

• Compare these 2 ideas given by my strat one’s better + why?

As you can see, the goal here is to treat ChatGPT like a co-founder who is helping you brainstorm ideas. Don’t just feed it ideas – give it context as to what you’re trying to do so that it can give you more targeted feedback or better yet, alternative suggestions.

Key Takeaways

• When submitting your idea or draft to get feedback, try to give ChatGPT lots of context regarding your goals, target audience and specific concerns.

• For example, if you’re writing an email, mention who it is addressed to, how you ideally want it to sound (e.g. funny, professional) and how urgently you need the reply to be.

• Instead of simply saying “Give me feedback,” ask niche questions to assess specific qualities of your work such as clarity, grammar, fluency, engagement, vibrancy and uniqueness:
  • How effective is this in capturing my audience’s attention?
  • Who do you think will this message appeal to?
  • Is my idea suitable for an FMCG brand?
  • How crystal-clear/funny/professional is my writing?

• Once ChatGPT gives you feedback, tell it to refine your idea or suggest alternative ideas in a similar vein, then build on its ideas as if you’re brainstorming with your best friend.

Navigate this Track

This is part of my larger crash course on ChatGPT, which is divided into 7 short parts:

1. Basic Starter Prompt Examples – get a feel of how to talk to an AI
2. Intensive Research Audit – use AI to mine insights & get information
3. Idea Generation – Get thought starters to kickstart your project
4. Refining Draft – Ask for feedback to improve your own thoughts/work
5. Content Creation – Develop original content from references that you liked
6. Team-wise Use Cases – List of prompts that each department might find handy
7. Beyond ChatGPT – Curation of other AI tools that can get your work done