AUTHOR’S NOTE: I initially wrote this crash course intending to work with ChatGPT. But since then, Google’s Bar, Microsoft’s Bing AI, and many other AI tools have entered the market, making GPT less attractive. The principles I’ve explained below, however, can be applied to all AI chatting/generation tools – it’s prompt engineering so the rules won’t change no matter how diverse or advanced AI gets. So go ahead & read through!

As we’re nearing the end of the crash course, I’ll be giving you ideas on how you can use GPT according to the profession or department you’re in.

The goal of this conclusion is to leave you bubbling with ideas to automate & speed up your workflow using the power of AI.

This is part of my larger crash course on ChatGPT, which is divided into 7 short parts:

1. Basic Starter Prompt Examples – get a feel of how to talk to an AI
2. Intensive Research Audit – use AI to mine insights & get information
3. Idea Generation – Get thought starters to kickstart your project
4. Refining Draft – Ask for feedback to improve your own thoughts/work
5. Content Creation – Develop original content from references that you liked
6. Team-wise Use Cases – List of prompts that each department might find handy
7. Beyond ChatGPT – Curation of other AI tools that can get your work done

Enjoy!

Human Resources

• Draft an engaging job description for a [specific position] with the required qualifications and responsibilities.
• Generate possible KPIs & OKRs for a junior graphic designer position who will be responsible for designing creatives for our client’s social media accounts
• Develop a training program for young copywriters. What topics do I need to cover?
• Write an employee-friendly hybrid work policy that balances the need to come to the office with the flexibility of a work-from-home setting.
• Give practical suggestions on how to promote gender diversity & inclusivity in the workplace
• Generate interview questions to assess a candidate’s problem-solving and decision-making skills.
• Create the outline of a talent acquisition strategy with the main channels being social media.

Business Development & Sales

• Make the flow for a sales pitch presentation targeting the CEO of a large tire manufacturing company.
• Draft a message to a potential client who is currently using my competitor’s CRM tool. Predict or guess possible issues with their current options & suggest potential benefits of switching to a better tool.
• Analyze market penetration opportunities for Singapore. We are a natural toothpaste company. Tell me the potential competition, problems, obstacles, gaps, opportunities, demographics, etc. that I need to consider. Then outline the best market positioning penetration strategy.
• I am a marketing agency. How can I creatively bundle my services? What are my pricing options?
• A/B test two different sales messages for me. Then predict which one will perform better.

Marketing

• Give me guidance on creating SEO-friendly content for our blog targeting women. Include specific & relevant examples for a haircare brand.
• We are a soft drinks brand in a highly saturated market. Develop unique market positioning strategies to help our product stand out.
• Develop a referral program for a B2B business specializing in business expansion consultancies
• I am a frozen pizza and Italian food manufacturer. Create a unique innovative content calendar for the month of November with a mix of videos, GIFs and graphic designs. Our aim is to increase engagement & following.

Customer Service

• Help me create an email template for apologizing to a customer for service disruption or a mistake.
• Generate a script for a customer service phone call regarding a billing or payment issue.”
• We are making a FAQs page to help customers self-service their questions or troubleshoot problems. What are the FAQs I should address as a company that offers a messaging-cum-project management tool similar to Slack?

It’s not over!

ChatGPT is only the tip of the iceberg. There are many other cool AI tools you should have on your bookmarks bar to truly get ahead in the game. You can discover them in the next chapter (part 7) of my crash course.

1. Basic Starter Prompt Examples – get a feel of how to talk to an AI
2. Intensive Research Audit – use AI to mine insights & get information
3. Idea Generation – Get thought starters to kickstart your project
4. Refining Draft – Ask for feedback to improve your own thoughts/work
5. Content Creation – Develop original content from references that you liked
6. Team-wise Use Cases – List of prompts that each department might find handy
7. Beyond ChatGPT – Curation of other AI tools that can get your work done