This is a social problem/statistic: 22% of India's population, or roughly 280 million people, are undernourished, according to the 2020 Global Hunger Index.
Create a marketing campaign to solve it, ensuring that you have a brand partner that fits well for the campaign (e.g. Stayfree is a good brand for women's-related issues). Look for an insight & come up with a genuine activation solution that addresses the social issue & creates a real impact but it should also make sense for the brand to do something like it.
Use this campaign as a reference of how to find an insight & then deliver a solution that integrates your brand:
Problem: Kids in rural areas do not wash their hands with soap after classes & directly eat lunch, causing diarrhoea.
Insight: But kids do wash their hands with plain water because they have chalk on it (which they use to write on their boards as they learn in the classes) so they'll wash the hands & then start eating lunch.
Solution: Savlon designed chalks that were infused with soap, so when kids used the chalk, the soap automatically got applied to their hands. Then when they washed their hands with water, it foamed & cleaned the germs, leading to a drop in diseases & infections in the villages!
