Manik’s Brief Machine

Want to upskill in marketing?
Thinking of switching careers?
Want to build a portfolio?
Feel creatively stuck in your journey?
Need a challenge?

Whatever your story may be, here’s a Brief Machine of original & exciting creative challenges that will get your brain muscles up & running.

Share your output & tag me on LinkedIn if you find the courage to execute these crazy briefs!

May The Force Be With You, my young padawan.

Connect on Linkedin!


Today’s Challenge

June 21, 2024

You are the CMO of Swiggy. You need to create a quirky, crazy & tech-focused campaign that takes a shot at your biggest competitor. This is called as "marketing warfare." You need to roast them (respectfully without cheap humour) or steal customers from them using the campaign.

Look up how McDonald's did it with their "Burning Billboard" campaign - it's a brilliant case study in how to attack competitors.

Now come up with such a fun idea for your given brand.

Tip: Use the hashtag #BriefMachine when you’re sharing your stuff on LinkedIn so that everyone can give feedback!