With so many marketing courses, podcasts, and tutorial videos out there, it can get overwhelming for newbies entering the field.
At such times, it’s wise to go back to our roots & find solace in industry books.
There is no source of knowledge, no media text, purer than a good book. Granted, it may take longer to absorb than a video, but the act of flipping through pages has a more physical, preservable feel to it.
So here are my top 10 great books on marketing, each jam-packed with insights that will give you both theoretical & practical knowledge of our field.
These books are easy reads for all levels, so whether you’re a curious beginner looking to dip their toes, or a seasoned expert interested in brushing up their 101s, my picks are pretty suitable for everybody.
You already know his name if you’re on the internet.
Gary is a famous entrepreneur & social media guru. But before he catapulted into stardom, he put down his fundamental insights in this fun-to-read book.
It will teach you how to think about your content strategy in a way that benefits your audience, not just you. Because only when you provide value consistently can you achieve the mass following that Gary did.
One could say that his success is the ultimate testament to all the ideas claimed in this book.
Perhaps the most updated entry in this list, this book dives into the correct way to set up an integrated solutions strategy for your brand or client.
It touches upon how to use the latest platforms & tools to build a winning growth plan. A must-read for those who want to go into corporate marketing leadership (as CMOs) or explore creative project direction in top agencies.