If paid advertising is the name of your game, this is a weapon you should definitely wield going into the battle.
It’s quite the technical show, so you might need to take it slow, but it’s perfect for those who have a taste for PPC advertising, SEM, email automation, digital sales funnels, lead generation, and other paid traffic strategies.
Some cool episodes dive into how to increase your LTV (Lifetime Customer Value), ROAS (Return on Ad Spend), and AOV (Average Order Value).
This is perhaps the most consistently updated podcast on this list.
It is hosted by Michael Stelzner and produced by Social Media Examiner, which is a popular blog on social media marketing.
Stelzner decodes the latest developments, trends, and best practices of popular social platforms like YouTube, Facebook, Instagram, and TikTok. He also has occasional motivational episodes for marketers who have lost their way.