TikTok is now the most popular domain in the world, with the search engine giant Google slipping to second place in Cloudflare’s Year in Review report.
In late 2020, the five-year old social platform, owned by the Chinese startup ByteDance, was seventh on the list. But it has now surpassed the likes of Facebook, Microsoft, Apple, Amazon, and Netflix.
Google’s rank is a cumilative score of all its properties, including Maps, YouTube, News, and Translate.
This only means that TikTok received more traffic than any other domain in recent times. The rank doesn’t represent the total number of website users, in which case Facebook still takes the lead with 2.89 billion monthly active profiles.
Of course, that doesn’t downplay TikTok’s outrageously fast ascent to the big leagues since the pandemic started. For one, reports suggest that 167 million TikTok videos get streamed every minute, which makes the 5.7 million Google searches conducted in the same time, look insignificant.
Secondly, with an alleged 1 billion user base (half of which are in the 16-24 age group), TikTok is the third-most buzzing social site after Facebook & Instagram, well ahead of Twitter & Snapchat.
“It was on February 17, 2021, that TikTok got the top spot for a day,” said Cloudflare’s report by João Tomé & Sofia Cardita.
“Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).”
If your brand/agency is not already working on capturing the eyeballs on TikTok, these statistics make for a good case to include it in your strategy.
The video dimensions are the same as Instagram Reels & there is an option for 60-sec. recordings, although the max limit streches to 3 minutes.
What this means is that content creators can simply crosspost their videos on both the apps and still get maximum visibility for it.
This victory comes after a fair share of controversies. Trump had banned the site last year after officials raised concerns about loopholes in the app’s personal data collection & privacy settings, which would put citizens’ & countries’ security at risk.
The platform assured that the data is stored on US soils, and not shared with the Chinese government. Biden lifted the ban in June.
The app is currently banned in India but many still access it via VPNs.